职位要求: |
职位目标 Objective of the position Responsible forproduct life cycle management. 负责产品生命周期管理。
职责 Responsibilities ? Market analysis andbusiness case development: market andcustomer dynamics, micro andcompetitive environment ananlysis, market share andgrowth, P&L projection. 市场分析和商业案例开发:市场和客户动态,微观和竞争环境分析,市场份额和增长,损益预测。 ? Upstream product management: roadmap, registration andmarket access by cooperating with global marketing team andregistration team,etc. 上游产品管理:路线图、注册、市场准入,与全球营销团队、注册团队等合作。 ? Downstream product management: new product launch, go to market plan, by cooperating with marcom team, academy team, etc. 下游产品管理:新产品发布,市场计划,与公关部,学院等团队合作。 ? Porfolio strategy andplan: STP, portfolio plan, pricing, value proposition andpositioning. 组合策略和计划:STP、组合计划、定价、价值主张和定位。 ? P&L delivery: product strategy andplan, new opportunity define, sales performance analysis andmarketing activity development by cooperating with relative sales teams(KA, Technician, DSO, Clinic). 与相关销售团队(KA,技术员,DSO,诊所)合作,提供产品战略和计划,新机会定义,销售业绩分析和市场活动开发。 ? Frequently working closely with global marketing andproduct management to develop relevant materials used in China market like promotion material, training material, FAQs forinternal andexternal use. 加强与全球市场和产品管理部门的紧密合作,开发在中国市场使用的相关材料,如促销材料、培训材料、常见问题解答,供内部和外部使用。 ? Developing andmaintaining relationships with key accounts/KOL as well as market influencers. 开发和维护与大客户/KOL以及市场影响者的关系。
Requirements 任职要求 ? Degree level education. Majorof Stomatology. 本科以上学历。口腔医学技术、口腔修复工艺或口腔医学(必须!!!)。 ? At least 5 years of experience in relevant Marketing. 5年以上相关市场营销工作经验。 ? Excellent oral andwritten English. 优秀的英语口语和书面表达能力,可以作为工作语言。 ? A lateral thinker with excellent strategic, innovative andanalytical skills, practically implementing the devised strategy. 横向思考者,具有出色的战略、创新和分析能力,能切实执行所制定的战略。 ? Good interpersonal andcommunication skills. 良好的人际交往和沟通能力。 |